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Fashion -

What inspired us?

Summer – that’s what we’re all about. That sense of freedom and life outdoors. It was the guiding principle behind the collection. This concept has been the inspiration for Spring & Summer 2019.

Laid-back summer

A relaxed summer feeling and an innate talent for joie de vivreare simply in Summum’s DNA. That feeling has been reflected in the designs: a touch of bohemian, a hint of party and a generous dose of laid-back nonchalance. Just like the atmosphere on a warm island with the sun blazing down and breathtaking natural beauty. A laid-back summer atmosphere where guests are welcomed in to cool, rustic fincas with tables covered in white linen, simple dishes and glasses of fresh wine, surrounded by the rustling sound of green trees and shrubs. That’s exactly the feeling we’re celebrating this summer, with colourful patchwork prints and hippie-like tie-dye motifs. With solid stripes, wonderfully loose flowy dresses, nonchalant tops and trousers and light denim. And of course fiery scarlet red and the new paper bag waist. Easy like a Sunday morning.

Scarlet red

The most summery shade of red? Scarlet red of course, with the fiery orange undertone of a summer sunset. No colour makes you long for fruity summer cocktails during long evenings on the terrace like scarlet red. It used to be the colour of power, wealth and luxury, and represented the sinful woman or harlot in the Bible. Fortunately, little remains of that association, or perhaps we just think a lady in red is sexy, just like a woman with irresistible femininity.

Scarlet plays a leading role in the Summum collection for Summer 2019. The colour is dangerously beautiful in monochrome looks and extra feminine when combined with pink. This shade of red also travels well. In Summum Studio’s special capsule collection, you’ll find a sophisticated buttonhole dress and clean shorts paired with a kimono top in chic matte viscose – a fantastic fabric for travelling. The red-pink candy cane stripe used horizontally, vertically and diagonally is certainly daring. As is the striking sweet pink floral print against a red background, incorporated in a special kimono-style jumpsuit and a sexy top with a drape on the back.

Kimonos, frills and paper bag waists

Summum’s design team finds the ultimate balance between ease and elegance for each collection. This summer, light kimono shapes, generous frills and the new funky paper bag waist dominate, giving the collection an air of glam and modern styling. The kimono shape is an old Summum favourite, which has been incorporated into a beautiful wrap over top this summer, and has been cleverly used in supple dresses with clashing prints and a jumpsuit with bow detail at the waist. The wide, elegant frills of wrap dresses and wrap skirts that swing along dancing to the beat of your steps add a seductive feel. Wider, high waist trousers are a clear trend, with the paper bag waist clearly a must-have this summer, even in denim. Casual and chic.

Fluid denim

A wardrobe that doesn’t contain denim is hard to imagine. The denim-inspired Blue Daze line has that typical Summum feeling: a little hippie-chic with a high cool factor, feminine and laid-back. For Summer 2019 the Blue Daze mood is extra light and airy. Many denim looks are made from soft, flexible Tencel, reminding you of a trendy indigo denim without the stiffness of robust cotton twill. Sexy skinny jeans and nonchalant boyfriend denim remain in the picture, as well as all those loose denim styles to boost the summer feels.

From fern leaf to pirate stripe

Prints are also a leading trend this summer, with a new daring highlight: bigger, more striking and more colourful. Tropical flora and fauna remain a favourite, with a glimpse of a (coloured) leopard print here and there. An extra striking feature this summer is the jungle foliage, in full colour patchwork prints or black and white. You’ll also find subtle, stylised fern leaf motifs in a uni jacquard. All that luxuriant natural beauty is in stark contrast with the firm pirate stripe, wide contrasting or tonal stripes of equal size. Red and candy pink combined: for those who dare to wear. These stripes are going in all directions: Summum has processed them horizontally, vertically and diagonally. You’ll see the stripes on pyjama-style trousers, easy breezy summer dresses and a denim button dress. A powerful statement.

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